Become the Trusted Advisor on Customer Experience for Your Business Leaders
Robin Gareiss (Founder and President, Nemertes Research)
Location: Sun B
Date: Tuesday, March 19
Time: 3:00pm - 4:15pm
Pass Type: Entire Event, Tue-Thu Conference - Get your pass now!
Track: Strategic Leadership
Technical Level: Medium
Session Type: Conference
Vault Recording: TBD
Audience Level: Medium
Your chief marketing officer (CMO), chief customer officer (CCO), or head of sales approaches you to ask: What should we do to increase customer engagement? What technologies can track and improve customer loyalty? How can we use advanced analytics to improve our CSAT scores?
Do you have the answers? If not, this session is a must-attend, featuring extensive global research that has driven detailed analysis on how companies are succeeding with their Digital Customer Experience (DCX) strategies--and which technologies are central to that success. This session will provide you with the knowledge to respond to the questions above--and also proactively recommend technology strategy to those responsible for DCX.
* How do enterprise business leaders track and measure customer experience (CX), and how can customer contact technology improve those processes?
* What does a DCX strategy look like, and what is the technology organization’s role in crafting and executing on it?
* What should you do if your technology organization currently is not working closely with business leaders on DCX?
* What technologies are most effective at improving DCX?