Communications APIs: Is CPaaS the Only Way?

Presenter:

Mark Winther (Group Vice President and Consulting Partner, Worldwide Telecommunications, IDC)

Panelists:

Ganga Ramesh (Director of Product Management, Flowroute)

Sacha Gera (SVP Cloud Product & Engineering, kandy.io, Ribbon Communications)

Tony Jamous (President, Nexmo, The Vonage API Platform)

Devang Sachdev (Director of Solutions, Twilio)

Ben Pinkerton (Director of Product Marketing, Vidyo)

Location: Osceola B

Date: Monday, March 12

Time: 8:00am - 8:45am

Pass type: Entire Event - Get your pass now!

Track: APIs & Embedded Communications

Vault Recording: TBD

Learn the differences between CPaaS and other open API and integration options, and discover which makes most sense for your organization.

The ability to integrate communications into applications, business processes, and workflows is an increasingly important requirement for many enterprises. In response, we've seen the rise of an open communications movement that has many cloud UC providers pushing basic building block voice, video, and messaging APIs, as well as pre-packaged integrations with more advanced functionality, from Communications-Platform-as-a-Service (CPaaS) solutions. But CPaaS isn't always necessary or, depending on the enterprise environment, desirable. In this session, learn the differences between CPaaS and other open API and integration options, and discover which makes most sense for your organization.

KEY QUESTIONS:

*How much does technology know-how and staff expertise affect the decision to use or not use CPaaS?

*Does business size define which approach is better suited to meet users’ needs?

*Which approach presents greater cost efficiency, including hardware cost, installation cost, and IT staff costs?

*How important is it for the enterprise, rather than a third-party provider, to control, store, and administer all system information?