Has the Software-Communications Revolution Finally Arrived?


Beth Schultz (Editor / Program Co-chair, No Jitter / Enterprise Connect)

Zeus Kerravala (Founder and Principal Analyst, ZK Research)


Dejan Deklich (Chief Product Officer, 8x8)

George Wilson (Director WW Collaboration Sales, Cisco)

Patrick Joggerst (CMO & EVP, Business Development, Ribbon Communications)

Bob Davis (Corporate Vice President, Office 365 Engineering, Microsoft)

Al Cook (Director of Product Management, Head of Contact Center, Twilio)

Alan Masarek (CEO, Vonage)

Location: Osceola C

Date: Wednesday, March 14

Time: 10:45am - 11:30am

Pass type: Entire Event, Tue-Thu Conference - Get your pass now!

Track: Keynotes & General Sessions

Vault Recording: TBD

The hardware-to-software transition opens the door to embedded communications, cloud services, and next-gen integrations like AI and IoT. How close are we to true fulfillment of this trend, and what does it mean for you?

Communications’ transition from hardware to software isn’t new, but it has taken time for this profound shift to play out. Now we’re at a point where software—with its attendant powers of integration, scalability, and agility—appears positioned to transform communications. Thanks to Application Programming Interfaces (APIs), communications can be integrated with just about any other software, and likewise, just about any software can be integrated into a communications application. And thanks to the Cloud, enterprises can roll out new features, functions, or whole platforms in a fraction of the time that a hardware deployment might take—allowing communications professionals to deliver the kind of agility their counterparts on the business side are increasingly demanding as they plan for digital transformation. And software-based systems also mean that emerging technologies like Artificial Intelligence (AI) and Internet of Things (IoT) can also play a role in enterprise communications.

This session will offer a reality check on how near we really are to achieving the benefits that software-based communications promise. The discussion will focus on whether enterprises can achieve these benefits at scale today, and if so, whether there’s a compelling case for a broad migration. We’ll also debate the areas where software-based communications may still come up short in providing enterprise-grade communications, and what the path forward in these areas might be. You’ll come away with a clear idea of how to chart your path forward in a software-based world where the PBX truly is dead.