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The Enterprise Connect expert-led conference program will discuss the latest systems, software, services and applications for enterprise communications and collaboration. The conference is designed with one objective in mind: To help you optimize your investments in communications and collaboration systems, software and services. ALL TIMES LISTED ARE (U.S.) EASTERN TIME ZONE.

How UCaaS with a Vertical Focus Can Deliver Greater ROI


Dwight Moore  (AVP Solutions Marketing, RingCentral)

Doug Knight  (Senior Director, Product Management – Voice and Unified Communications, Spectrum Enterprise)


Elka Popova  (Vice President and Senior Fellow, Information and Communications Technologies, Frost & Sullivan)

Date: Wednesday, September 29

Time: 2:15pm - 3:00pm

Track : Unified Communications & UCaaS

Session Type: Virtual Conference Session

Vault Recording: TBD

To more effectively boost employee productivity and customer satisfaction, enterprises should seek UCaaS solutions that are customizable to the needs of their own vertical industry. Tailored employee and customer experiences can make a big difference in the value your company will gain from uplifting your communications and collaboration capabilities. This means evaluating several factors as they relate to the unique needs of the different job roles and workflows in your organization. Custom features and third-party vertical software integration are important, but you must also keep a keen eye on essential performance factors: manageability, security and governance, and extensibility.

A leading market research analyst will discuss how to select a UCaaS solution fit for your vertical industry, user requirements, and unique business objectives.


  • Learn what providers can do to help tailor the user experience to address key pain points in different industries and job functions
  • Find out what your peers are doing to optimize technology investments to improve frontline worker performance
  • Understand how to leverage flexible APIs to integrate communications and collaboration functionality with productivity and vertical-industry software and digitize mission-critical workflows