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Restoring Trust in the Voice Channel with Branded Calling

Mick Moss  (Senior Director, Product Management, TransUnion)

Location: Osceola 1 & 2

Date: Tuesday, March 18

Time: 2:30 pm - 3:15 pm

Pass Type: Premium, Standard, Expo Plus, Training

Session Type: Sponsored Session

Vault Recording: TBD

TransUnion

Almost 90% of business calls go unanswered. Consumers have been conditioned to ignore phone calls from unknown numbers due to the rise in robocalls and phone fraud, leaving businesses unable to share important information with customers.

This session introduces branded calling and shows how it can be used to not only promote your brand, and improve customer engagement, but also protect your business from call spoofing and dangerous imposter scams. The session will include a real-time demonstration of how branded calling works and case studies from enterprises using branded calling today.

Other key takeaways:
• What you need to know about the disturbing rise in spoofed calls and imposter scams – and how you can help prevent your business and your customers from being victims
• How calls are authenticated and branded with your company name and logo
• Enterprise case studies from different industries that have implemented branded calling and the improvements they saw
• Navigating today’s call ecosystem, and what the future of branded calling looks like