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Strategic Planning Essentials for Enterprise Communications

Marty Parker (Principal, UniComm Consulting LLC Co-founder UCStrategies.com, UniComm Consulting)

Date: Wednesday, April 1

Time: 8:00am - 8:45am

Pass Type: Entire Event, Tue-Thu Conference - Get your pass now!

Track: Strategic Leadership

Hot Topic(s): Strategic Planning & Decision Support

Vault Recording: TBD

Strategic planning is key to successful budgeting, responsive service offerings, reliable operations, and responsible personnel development. However, strategic planning requires making assumptions about the future. But here’s the rub: The future for enterprise communications technologies and services is at the highest-ever level of risk!

There’s no question about this. Every single element of the communications departments operations and services is up for grabs right now, and there’s serious danger in not having your voice heard at the CIO’s table. Compounding that risk, traditional vendors face unprecedented challenges from large, powerful disruptive vendors that catch the CIO’s attention by bundling or ”giving away” communications services as part of their product suites and by innovative startups that are reaching directly into the lines of business to deliver communications via browsers and smartphone apps.

In this session, a leading enterprise communications consultant and longtime strategic planning expert will lay out the current environment, explain why the risk has never been higher, and then provide strategic planning responses to each of the major risk categories. The result will be a ”handbook” that’ll help you find your way through these troubled waters.


* Understand how strategic planning assumptions have changed in the past year.
* Learn how to recognize new and emerging threats to your enterprise communications strategy.
* Know how to assess the survivability of existing communications vendors.
* Be prepared to identify the new leaders while optimizing your strategic plans during this period of market transition.
* Get tips for how to get your communications team a place at the CIO’s planning table.