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Organizations increasingly are embracing artificial intelligence in their customer interactions. Nemertes Research has found that 62% of companies are using or planning to use AI in their customer experience strategy, up from 44% one year prior. The challenge is how best to use AI and implement it into your intelligent customer engagement strategy. In this session, we will cover best practices relating to identifying business goals, problems, and opportunities; setting budgets for and selecting AI technology; and measuring what success looks like.
* Learn how to build a framework for developing your customer-focused AI roadmap * Understand what metrics you should measure to document success * Discover specific AI-based technologies and how they align with your customer engagement strategy