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Enterprise Connect - Schedule Viewer

The Enterprise Connect expert-led conference program will discuss the latest systems, software, services and applications for enterprise communications and collaboration. The conference is designed with one objective in mind: To help you optimize your investments in communications and collaboration systems, software and services. Click on session titles for full session descriptions. All times noted are in EDT.

Virtual Events in the Hybrid World

Ira Weinstein  (Founder & Managing Partner, Recon Research)

Date: Tuesday, March 22

Time: 3:00 pm - 3:45 pm

Pass type: Entire Event Orlando, Tuesday-Thursday Orlando - Get your pass now!

Track: Video Collaboration & A/V

Session Type: Conference Breakout Session

Vault Recording: TBD

The pandemic drove a massive increase in the demand for and usage of virtual events. From sales kickoffs to product launches to awareness campaigns, virtual events are everywhere. And feature-rich, field-proven solutions are available from many (too many?) webcasting, virtual event, and collaboration vendors.

But as this market has matured, many companies are struggling to understand the right way to incorporate virtual events into their strategies.

During this fast-paced session, we'll present what you need to know to make good virtual event decisions – for today and tomorrow. We'll cover which features matter to meeting hosts and attendees, and offer insight into attracting the right attendees to your events. And we'll provide a rapid-fire comparison of several leading virtual event solutions.


  • How widespread has the adoption of virtual event software and services been? What can we expect for the future?
  • What types of events are most companies hosting today? Should every company host virtual events?
  • What features and functions matter to attendees?
  • How can we measure the value / ROI of a virtual event?
  • How can we attract the right attendees at a time when everyone is bombarded by event invites?
  • Is there a place for informal virtual events or does every event need to be formal and polished?
  • What is the role of user-generated content? Do we need to regulate and control all of our content?
  • How "self-serve" are self-serve virtual event platforms? How much support does IT need to provide?
  • What technical and resource burden do virtual events put on your enterprise—for compliance, bandwidth, tech support, and project management?