What Is Ideation—And Why Should You Care?

Ira Weinstein (Managing Partner, Recon Research)

Demian Entrekin (CTO, Bluescape)

TJ Varghese (Senior PM, Google)

Christie McCorkle (Chief Marketing Officer, Hoylu)

Adam Cuzzort (CTO, Software, Prysm)

Location: Sun D

Date: Tuesday, March 19

Time: 8:00am - 8:45am

Pass Type: Entire Event, Tue-Thu Conference - Get your pass now!

Track: Video Collaboration & AV

Technical Level: Low

Session Type: Conference

Vault Recording: TBD

Audience Level: Low

Millions of meeting rooms still have dry erase boards: They’re cheap. They’re easy. And they work. But in today’s distributed work environment, dry erase boards just can’t do the job. Ideation solutions take the old-school white board to the next level, allowing multiple people to draw, annotate, and collaborate simultaneously--regardless of location, device, or network. In short, they bring the power of your people to bear--in real time. This session will provide information and insight into the various solutions available today, and how they can help your organization realize a competitive edge.

KEY QUESTIONS:
* Is ideation really new or is this all just vendor hype?
* I thought we tried this already with digital whiteboards? How is this different?
* Is there really an ROI on an investment in ideation?
* Is ideation its own solution or a feature within other solutions?
* What do I get if I spend more? What do I lose if I spend less?
* How many ideation systems do we really need?