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Noopur is the Sr. Director for Salesforce Service Cloud, leading product management for self service, case & incident management, agent productivity & Data Cloud for Service, driving innovation across all of these areas to deliver stellar user experiences to our customers, focused on improving key service metrics and enhancing end user CSAT. Noopur is known for being an expert on taking any fuzzy problem, deep diving to identify the real issue and building zero to 1 products in record time resulting in providing solutions customers love. An engineer by training, Noopur has over 15 years of product management experience. Noopur’s background includes building products at big companies like Adobe and several startups.