Speakers
Rob Hilsen, Founder of The LookNow Agency, The LookNow Agency
Rob Hilsen is the founder of The LookNow Agency, a consultancy that provides strategic communications and analyst relations advisory services to executive leaders at growth-oriented B2B technology companies. Rob specializes in aligning communications strategies with business objectives to help clients build stronger market positions, enhance brand visibility, and achieve measurable outcomes. With expertise spanning CCaaS, UCaaS, AI-powered customer and employee experiences, Data Governance, Email and Collaboration Security, Insider Risk, and Security Awareness & Training, The LookNow Agency brings a tailored approach to addressing each client’s unique challenges, work that involves navigating competitive markets, improving stakeholder engagement, and positioning companies for long-term success. Before founding The LookNow Agency, Rob held leadership roles in Communications at Genesys, Twilio, and Zendesk, where he contributed to category creation, market positioning, and pre-IPO strategies. He is also a contributor to NoJitter and a member of the Society of Communications Technology Consultants (SCTC).