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As SVP of Product Marketing, Elcenora leads the company’s experience orchestration message, enabling organizations worldwide to coordinate every step of every experience across the end-to-end journey. Elcenora is charged with evangelizing the unique benefits made possible by Genesys Cloud CX. A modern, composable, smart CX platform that delivers Digital, AI, Workforce Engagement, and Journey Management to customers of all sizes.
In a previous role at Genesys, Elcenora led strategy, GTM and product innovation for Genesys AI. Delivering solutions such as Genesys Predictive Routing and Dialog Engine Bot Flows.
Prior to joining Genesys, Elcenora held a variety of executive roles for IBM®, including Director of Offering Management for Watson Analytics and Watson Analytics for Social Media. Launching products and offerings including social media analytics, data discovery, enterprise analytics, conversational AI, predictive analytics, and digital engagement solutions. In this role, Elcenora led the team that created the market category for smart data discovery.
Earlier in her career, Elcenora spent 15 years in the hospitality industry focused on analytics, budget and forecasting, information management, portfolio and asset management, profitability and benchmarking insights and strategic analysis
Elcenora has a BBA in Finance from the College of William & Mary.