Enterprise Connect is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

March 23-25, 2027
Caesars ForumLas Vegas, NV

Enterprise Connect 2026 Schedule

No More Tradeoffs: How Genesys Eliminates the False Loyalty vs. Efficiency Debate with Agentic Virtual Agents

Ryan Rivera  (Director, Product Marketing- AI & WEM, Genesys)
Location: EC Theater - Booth 228
Date: Tuesday, March 10
Time: 3:45 pm - 4:05 pm
Pass Type: All Access, Premium, Summit, Expo Plus
Session Type: Session - Sponsored
Vault Recording: TBD
Genesys

This session introduces CX done the right way — where efficiency and loyalty compound instead of compete. Grounded in real-time conversational data, a unified platform, and decades of enterprise CX expertise, this approach reframes how AI should be applied across the customer experience.


You'll also get a first look at Agentic Virtual Agents powered by Large Action Models — autonomous digital workers designed to help eliminate the loyalty-versus-efficiency tradeoff by planning, adapting, and executing end-to-end CX workflows across systems, with trust and governance built in.


If you're exploring autonomous CX and want to scale AI agents without sacrificing control, trust, or experience quality, this session shows where to start and what comes next.