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Max BallPrincipal AnalystForrester

Max is on Forrester's digital customer and collaboration team serving customer service and technology leaders focused on transforming customer service engagement. He brings over 30 years of industry experience in product management and product marketing in the areas of omnichannel contact center platforms, speech recognition and interactive voice response (IVR), mobile, social, chat, and WebRTC. Max’s research focuses on the full breadth of contact center solutions ranging from self- and assisted-service applications to AI-driven digital customer experiences. Prior to joining Forrester, Max worked for several contact center and enterprise collaboration vendors. He worked most recently at RingCentral, where he was director of product marketing for contact center. While there, he helped launch Engage Digital and Engage Voice, the first contact center offerings fully owned by RingCentral. Prior to that, he held product management and marketing roles at technology vendors 8x8, Inc., Genesys, and Edify. Max earned a bachelor's degree in communications from Stanford University.