Speakers 2026
Join enterprise IT leaders who are shaping the future of work and communications in a setting designed to inspire, connect, and move the industry forward.
Asia Russell, Workforce & Business Analytics Manager, Fanatics Collectibles
Asia Russell is the Workforce and Business Analytics Manager for Fanatics Collectibles, also known as the Topps Company. With roughly three years of hands-on Genesys experience (spanning both on-premises deployments and the Genesys Cloud platform) Asia has established herself as a dynamic force in operational optimization and data-driven decision-making. In her role at Fanatics Collectibles, Asia serves as a leader responsible for forecasting, capacity planning, scheduling, and real-time adherence monitoring across multiple customer support channels. She is also committed to continuous improvement and professional development. She regularly attends industry conferences and pursues advanced certifications in workforce management and data analytics. Her passion for leveraging technology to solve real-world challenges is matched by a deep appreciation for the human element - ensuring that agent well-being and engagement remain central to any optimization effort. Looking ahead, Asia remains focused on pushing the boundaries of what WFM can achieve at Fanatics Collectibles. Confident in her ability to deliver both immediate results and long-term strategic value, Asia continues to elevate the discipline of workforce management, driving operational excellence and enhanced customer experiences at every turn.