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March 23-25, 2027
Caesars ForumLas Vegas, NV

Enterprise Connect 2026 Schedule

Journey Orchestration Beyond the Contact Center: Embedding AI-Service Touchpoints in Unexpected Enterprise Workflows

Ian Jacobs  (Vice President & Lead Analyst, Opus Research)
Ian Felder  (Director, Product Marketing - Data, Analytics and Journey Management, Genesys)
Andy Traba  (Vice President of Product Marketing, NICE)
Tim Richter  (Senior Director, Product Marketing, Five9)
Location: Academy 412
Date: Wednesday, March 11
Time: 1:30 pm - 2:00 pm
Pass Type: All Access, Premium
Session Type: Session - Conference Track
Track: Achieving Transformation: Architecting Your 3-5 Year Roadmap
Topic: CX/Contact Center
Vault Recording: TBD

Customer service doesn't stop at the contact center. This session will present a forward-thinking vision (with concrete examples) for embedding AI-powered service moments into non-traditional enterprise channels—such as onboarding experiences, interactive IoT devices, billing portals, or even physical in-store kiosks. We will discuss success stories from industries breaking out of the call/chat mold, address technical and change-management hurdles, and unpack the business cases behind these cross-silo AI touchpoints.

Discover how embedding AI-powered customer service into non-traditional enterprise workflows unlocks new business value, increases customer satisfaction, and differentiates brands beyond the contact center model; Gain actionable inspiration from industries that have successfully integrated AI touchpoints in unexpected places, with practical takeaways about technical, process, and change-management hurdles to accelerate similar innovation in attendees’ own organizations; Equip yourself with strategies and real-world examples to advocate for and implement cross-silo AI service enhancements, providing the business case and roadmap to future-proof customer journeys in an increasingly automated, omnichannel landscape.